There for you for 125 years and counting
Federico Lateltin – a descendent of the Walser – founded his wine trading company in Zurich in 1899. Over the next 125 years, Lateltin’s pioneering work and innovation kept the Swiss spirits market constantly on the move. This Swiss family company is independent.
1899
Foundation
Federico Lateltin founds Lateltin as a single-person company. The object of the company is recorded as being trade in wine.
1918
Change of ownership
Lateltin changes hands: it is taken over by Jakob Lichtenberger, a member of the family behind the famous spirit company Jacobi. The single-person company becomes an AG.
1925
Relocation
Lateltin moves to its new home on Haldenstrasse in Zurich.
1934
Abraham Pluznik
Abraham Pluznik joins the company as the representative for French-speaking Switzerland.
1938
Leading company
Abraham Pluznik takes over Lateltin and transforms it into one of Switzerland’s top companies in its sector. The development of national spirit brands is promoted under his leadership. Jsotta thus occupies a leading market position in the vermouth sector and Berghof is top in the domestic fruit distillate sector.
1950
Pioneering work
Between 1950 and 1970, Lateltin lives up to its reputation for pioneering work. It is the first company to develop the popular pocket bottle, makes a name for itself as the developer of original gift packaging, and brings new consumption ideas to the Swiss market in the form of shot glass servings. Lateltin also launches the trend for rum in Switzerland with Parker’s Cresta Rum.
1964
30th anniversary
1973
Lanz-Ingold
The famous Lanz-Ingold distillery is acquired. This means that Lateltin now has direct access to domestic fruit distillate production.
1975
Berthold Pluznik
Abraham Pluznik dies at the end of 1975. His son Berthold Pluznik takes over the company as the second generation.
1984
1995
Bull Vodka
The Red Bull vodka liqueur brand is launched in 1995 and quickly becomes a market leader in its segment. The range gains additional colours and flavours in future years.
1996
New company name
From 1996, Lateltin focuses its activities in Zurich. For a few years it uses the company name Lateltin Lanz Ingold.
2007
Relocation
Thanks to extremely strong sales growth of over 150% between 2000 and 2006, Lateltin moves to new premises in Winterthur in July 2007.
2013
Sandro Vetterli
Berthold Pluznik stands down as head of Lateltin AG after nearly four decades. Sandro Vetterli becomes the company CEO. The company remains in the family’s hands, and Berthold Pluznik stays on as Chairman of the Board.
